In October 2025, Google Labs, in partnership with DeepMind, introduced Pomelli—an AI-powered marketing tool designed to simplify and streamline how small and medium-sized businesses create marketing campaigns. For many businesses without large marketing teams or budgets, crafting consistent, high-quality branded content can be challenging. Pomelli aims to bridge that gap by automating much of the creative process while keeping the brand’s unique voice and style intact.
What is Pomelli?
Pomelli is an AI marketing assistant that analyzes a business’s online presence to build what it calls a “Business DNA.” This DNA includes key elements such as tone of voice, color palette, fonts, imagery, and brand messaging found on the company’s website. Rather than manually inputting branding guidelines, Pomelli reverse-engineers this information from existing digital assets.
Using this understanding, Pomelli generates campaign ideas and creates a full range of branded marketing materials—from social media posts to advertisements—without sacrificing brand consistency. The tool is particularly useful for smaller businesses that usually must rely on outside agencies or spend significant time and resources on marketing efforts.
How Pomelli Works: The Three Key Steps
Pomelli simplifies marketing by first analyzing your website to build a unique brand profile, then suggesting tailored campaign ideas, and finally creating editable, on-brand marketing content for multiple platforms.
1. Building Your Business DNA
You start by entering your website URL. Pomelli scans your site and related images to identify your brand’s unique characteristics. Instead of filling out lengthy brand questionnaires, this automated process creates a living brand profile that evolves with your input.
2. Generating Campaign Ideas
With your business DNA in place, Pomelli offers tailored campaign suggestions relevant to your market and audience. If you prefer, you can type your own prompts to guide the AI in creating content aligned with your goals.
3. Creating and Editing Marketing Assets
Pomelli produces high-quality, on-brand creative assets across multiple channels such as social media, ads, and websites. You have control to review and edit text or images in an integrated workspace, ensuring the final output feels authentic and polished. Once satisfied, you can download the ready-to-use materials for your campaigns.
Why Pomelli Matters
Creating consistent, engaging marketing content often requires time, money, and expertise that small and mid-sized businesses may lack. Pomelli compresses a multi-day or multi-week process into just minutes by combining advanced AI and brand intelligence. It helps businesses maintain a strong, recognizable brand presence without needing dedicated marketing teams.
Beyond efficiency, Pomelli’s ability to keep tone and design coherent builds trust with consumers—a crucial factor in today’s competitive digital marketplace. By democratizing access to powerful marketing tools, Pomelli may empower businesses of any size to tell their stories on their terms.
How Pomelli Compares
Unlike general AI content models like GPT-4, Pomelli is purpose-built to understand branding deeply and apply this knowledge to produce tailored marketing content. Its focus on brand identity ensures content is not only relevant but also aligns visually and tonally with a business’s existing assets, making it a distinct offering for marketing applications.
Current Availability and Future Outlook
Pomelli is currently in public beta and available in English for users in the United States, Canada, Australia, and New Zealand. Google encourages feedback to refine the platform as it continues developing.
As AI increasingly integrates into marketing workflows, tools like Pomelli point toward a future where businesses can create professional-quality campaigns with minimal hassle. By reducing creative barriers, Pomelli holds promise to widen marketing possibilities for businesses of all scales.
Practical Takeaways
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Pomelli automates brand profiling and campaign content creation, saving businesses time and effort.
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Its brand-first approach ensures marketing materials stay authentic and consistent.
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Small and medium businesses can now produce polished social media and ad content without large budgets or in-house teams.
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The tool’s ease of use and customization features make it accessible for entrepreneurs and marketers alike.
Pomelli represents a meaningful step forward in AI-assisted marketing. It offers practical, user-friendly solutions to common challenges faced by SMBs, making professional branding and campaign creation achievable and scalable.
If your business is looking to simplify marketing while preserving a strong brand identity, Pomelli is an option worth exploring as it evolves.