Selling on Amazon has never been more competitive. With millions of sellers vying for consumer attention, simply having great products is no longer enough. Strategic advertising is crucial—and that means going beyond the basics. If you’re already running Amazon ads but aren’t seeing the ROI you’d like, it’s time to take things up a notch.
In this article, we’ll share 7 advanced tips to boost your Amazon ads performance, helping you attract more clicks, convert more customers, and get the most out of your advertising budget. Whether you’re managing your own campaigns or working with a partner offering Amazon ads management services USA, these insights will help you level up.
1. Leverage Search Term Reports for Negative Keyword Targeting
Amazon’s Search Term Report is a goldmine of insight into how shoppers are finding your products. It shows you which keywords trigger your ads, which lead to clicks, and—more importantly—what converts.
Here’s where advanced Amazon ads management comes in: negative keyword targeting. By identifying search terms that result in clicks but no conversions, you can add them as negative keywords. This strategy helps eliminate ad impressions triggered by unrelated or low-converting search queries, ensuring your budget is spent on valuable traffic.
Tip: Regularly review your Search Term Report (at least once a week) and prune poor-performing keywords to improve ad efficiency.
2. Use Dynamic Bidding and Adjust Bids by Placement
Amazon allows advertisers to fine-tune their bidding strategy through Dynamic Bidding and Placement Adjustments—features that can significantly impact your ad visibility and conversion rates.
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Dynamic Bidding – Up and Down: Amazon increases your bid for placements more likely to convert and lowers it when conversions are unlikely.
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Placement Adjustments: Use bid modifiers to raise your bids for high-visibility spots like the top of search results or product detail pages.
If you’re working with a provider of Amazon ads management services, make sure they are analyzing placement performance and adjusting bids accordingly to maximize ROI.
3. Segment Campaigns Based on Keyword Match Types
One hallmark of advanced Amazon ads management is segmentation by match type. Rather than grouping broad, phrase, and exact match keywords into the same campaign, create dedicated campaigns for each.
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Broad Match Campaigns: Discover new keyword opportunities.
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Phrase Match Campaigns: Refine traffic while allowing some variation.
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Exact Match Campaigns: Focus tightly on high-converting keywords.
This approach not only improves targeting but also makes it easier to scale winning keywords and control spend.
4. Optimize Product Listings for Better Ad Performance
Your ads are only as effective as your product pages. A click that doesn’t convert is often the result of an under-optimized listing.
Key optimization areas:
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High-Quality Images: Lifestyle images, zoom functionality, and infographics.
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Keyword-Rich Titles and Bullets: Use relevant keywords to boost visibility.
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A+ Content: Educate and build trust with enhanced content.
Well-optimized listings boost conversions and improve ad Quality Score—lowering costs and improving placements.
5. Implement Dayparting Strategies
Dayparting, or ad scheduling, allows you to run ads only during peak performance windows. While Amazon doesn’t offer native support, advanced Amazon ads management services use third-party tools like m19 or Channable to implement dayparting strategies.
Benefits include:
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Avoid wasted spend during low-conversion hours
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Focus your budget during high-performance times
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Improve overall ROAS
If you’re running your campaigns manually, monitor historical performance data and adjust your bids accordingly at different times of day.
6. Test and Scale with Sponsored Display and DSP Ads
While most sellers rely heavily on Sponsored Products and Sponsored Brands, Sponsored Display and Amazon DSP offer advanced ways to reach customers.
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Sponsored Display: Retarget customers who viewed your listings or similar products.
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Amazon DSP: Deliver ads across Amazon and third-party sites using advanced audience targeting.
Whether you’re managing ads in-house or partnering with a provider specializing in Amazon ads management services in the USA, integrating these formats into your strategy can expand your reach and drive more conversions.
7. Automate and Analyze with Advanced PPC Tools
High-performance campaigns often require automation. Tools like m19, Helium 10, or Channable can supercharge your campaigns with:
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AI-driven bid optimization
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Automated keyword harvesting
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Real-time reporting and analysis
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Multi-SKU management
Top-tier Amazon ads management services rely on these tools to drive efficiency and scale across hundreds or thousands of products.
Bonus Tip: Monitor Your TACoS, Not Just ACoS
Many sellers focus only on ACoS (Advertising Cost of Sales), but TACoS (Total Advertising Cost of Sales) offers a more holistic view. It measures ad spend as a percentage of total revenue, not just ad-attributed sales.
A low ACoS with stagnant overall sales could mean your ads aren’t truly growing your business. Monitoring TACoS helps you understand how your advertising is driving broader success.
Final Thoughts
Improving Amazon ad performance goes beyond tweaking bids or adding new keywords. It demands strategic planning, deep data analysis, and continuous optimization.
Whether you’re managing your campaigns yourself or working with experts in Amazon ads management, applying these seven advanced strategies will help you run smarter, more profitable campaigns.
If you’re ready to scale your Amazon business with data-driven ad strategies, consider partnering with an agency that specializes in Amazon ads management services in the USA—and take your brand to the next level.
