There’s never a wrong time to develop an iOS app for your business. In a highly competitive digital market, mobile apps have become essential tools for brands aiming to deliver exceptional user experiences and build lasting customer relationships.
Today’s top brands are connecting with consumers through intuitive apps and seamless digital platforms. However, simply deciding to build an iOS app is not enough—success lies in the strategies you adopt and the industry trends you follow.
Why iOS App Development Matters
If your target audience includes U.S. consumers, iOS is a goldmine. With Apple holding 56.8% market share in the U.S., roughly 125 million iPhone users await high-quality mobile solutions. That’s a significant opportunity for businesses—from local laundry services to eCommerce beauty brands.
But turning this opportunity into success requires a solid foundation: the right tools, an agile process, and a results-driven mindset.
The Do’s and Don’ts of iOS App Development
Here’s what leading businesses get right—and wrong—when building iOS apps.
The Do’s
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Design with Apple’s UI Guidelines in Mind
Apple’s design system emphasizes clarity, depth, and intuitive navigation. Following these principles ensures a refined user experience, boosts engagement, and builds customer trust. -
Tap into a Premium Market
iOS users, especially in developed regions, are more willing to pay for quality apps and services. This opens doors to higher ROI through in-app purchases, subscriptions, and premium offerings. -
Prioritize Security
Apple’s closed ecosystem and strict App Store review process reduce the risk of malware, enhancing user confidence and protecting sensitive data.
The Don’ts
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Don’t Ignore App Store Guidelines
Apple’s strict approval process can lead to rejections if your app doesn’t meet quality, content, or technical standards. This delays time to market and increases development costs. -
Avoid Over-Customization
iOS’s closed architecture limits deep system-level customizations. Apps requiring excessive personalization or hardware integration may face constraints. -
Don’t Expect Cross-Platform Flexibility
iOS development requires macOS—so developers need access to Apple hardware and development tools, which can increase setup and operational costs. -
Avoid Underestimating the Review Timeline
Apple’s review process is detailed and time-consuming. Launch plans must account for potential review delays and revision cycles.
Top iOS App Development Strategies to Stay Ahead
1. Create a Unique, Actionable Plan
Start with a well-structured roadmap. Define your app’s goals, break down development into manageable phases, assign roles, and set realistic timelines. An actionable plan minimizes scope creep, enhances collaboration, and ensures your app remains aligned with business objectives.
2. Choose the Right Development Partner
Decide between a freelancer and an iOS development agency:
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Freelancers: More affordable but may lack scalability or availability.
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Agencies: Offer comprehensive support (PM, QA, design) but at a higher cost.
Choose based on your budget, timeline, and required level of expertise.
3. Design and Refine a Mockup
A wireframe or clickable prototype helps visualize your app’s flow and features. It enables early feedback and reduces costly changes later. Whether in-house or with an agency, always start with a solid design mockup before diving into development.
4. Set a Timeline and Start Development
Deadlines create urgency and structure. Break development into sprints or milestones, and ensure the team sticks to the timeline to avoid delays. Agility and flexibility are key, but so is accountability.
5. Test, Validate, and Improve
Before submitting to the App Store, conduct:
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Manual & automated testing
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Device and OS compatibility checks
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Performance benchmarking
Collect user feedback, fix bugs, and fine-tune features. Stability, security, and smooth functionality are non-negotiables for Apple approval.
Bonus: Submit and Monitor App Store Approval
After development, submit the app for Apple’s review. Ensure full compliance with App Store guidelines—design, content, privacy, and performance. If rejected, fix the issues quickly and resubmit. Once approved, your app goes live to millions of users.
iOS App Development Trends for 2024 and Beyond
1. IoT Integration Is Booming
With billions of connected devices, businesses are developing iOS apps that integrate seamlessly with smart devices. From home automation to healthcare monitoring, IoT-based iOS apps are on the rise.
2. Augmented Reality Is Going Mainstream
With ARKit 5, iOS apps now deliver immersive AR experiences. Retail, real estate, and education sectors are leveraging AR for virtual try-ons, walkthroughs, and simulations.
3. Enhanced Security is a Must
Security remains central to iOS development. iOS 15+ has introduced stronger privacy protections. Developers must integrate secure login, data encryption, and user privacy measures from the ground up.
4. Enterprise iOS Apps Are Scaling
iOS is the preferred platform for enterprise mobility, thanks to better security, data analytics, and integrations. Expect more business apps tailored for BYOD environments and remote workforces.
5. Swift & Machine Learning Are Leading the Charge
Swift 6 and Core ML are simplifying the integration of AI/ML features. From smarter Siri-like interfaces to predictive user behavior, machine learning is empowering next-gen iOS apps.
Top Brands Using iOS App Development
Many top-tier companies have invested heavily in iOS applications to reach and retain users, including:
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Salesforce
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Trello
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Microsoft 365
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Instagram
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Zoho
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Wipro
These brands leverage custom iOS development for performance, security, and premium user experience.
Conclusion
Building a successful iOS app is more than just coding—it’s a strategic journey. From ideation and planning to testing and publishing, every step matters. Use the latest tools like Xcode, Swift, and Core ML, and follow best practices to stay competitive.
Need expert help? Partner with a seasoned iOS app development team that brings your vision to life—securely, on time, and within budget.